The State of Florida is one of the major vacation destinations in the country, bringing to the Florida economy more than 12 billions annually. Great cities such as Fort Myers, Naples, Cape coral, Marco Island and Port Charlotte lie close to the beatiful Gulf of Mexico, one of the most desirable places to live and vacation in the word.
Among its population, the latino community is the largest minority in the nation and in Southwest Florida is culturally integrated to the American society. Yet influences its music, art, educaction progress and politics, bringing a distintive Sabor Latino to te Whole.
D’Latinos Magazine was created to inform the latino community in Florida and it’s the vehicle that enters homes anda companies, helping you grow your business.
Be part of a successful entrepreneurs’ group that trust our recognized Media products.
With 7 years in the market D’Latinos Magazine is distributes monthly throughout Southwest Florida in Collier & Lee counties, bringing local and national information, entertainment and general topics to Hispanic homes, business and organizations.
Our advertisers have found in this Full Color and glossy publication the right medium to reach and captivate a strong community, which counts for more than 25% of Florida’s total population. Hispanics more than ever, continue to actively participate in the economical growth of the nation.
Magazine Facts
- 16,000 monthly issues
- 75,000 (readership)
- Highest quality and rich content 80+ full color pages,
- Glossy paper
- Family Oriented Magazine
- Collectible publication
- Effective Marketing tool To advertisers
National Facts
U.S. HISPANIC PROSPERITY IS INCREASING EVERYDAY
- Purchasing Power-Expected to reach $1.2 trillion in 2011 exceeding the $212 billion reported in 1990 by 457%
- Hispanic middle class is defined bye Tomas Rivera Policy Institute as 55,000 + annual income
- Hispanics account for 21% of total population in SW Florida
- Hispanic Population grew 137% between 1990 and 2008
- 25% are bilingual-bicultural.
Sources: 2006 Claritas: 2006 Synovate, 2007 Nielsen TV HH universe estimates]
Hispanic Facts
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COLLIER - 87,389 26% of total county population 137% (2000-2013) LEE 101,669 17% of total county population 273% (2000-2013) |
CHARLOTTE 7,857 5% of total county population 117% (2000-2013) HENDRY 19,175 48% of total county population 57% (2000-2013) |
GLADES 1,963 18% of total county population 38% (2000-2013) DE SOTO 11,835 34% of total county population 79% (2000-2013) |
Monthly Sections
The quality of D’Latinos Magazine is outstanding, loaded with interesting content, highlighting local Hispanic profiles, interviews and general interest articles. The following sections are developed every month:
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Distribution
D’Latinos Magazine is delivered every first working day of the current month.
Each month thousands of copies of D’Latinos Magazine are distributed in Collier & Lee.
SUPERMARKETS
Publix stores (Collier & Lee)
Sams Club
TARGETED PLACEMENT
Hospital, Emergency Rooms, Doctors and Lawyers Lounges.
Over 500 Hispanic Locations
DELIVERY
Direct mail middle to high income Hispanic families
More than 3,000 paid subscriptions.
